But because many of those people don’t have a ton of cash lying around for luxury goods, the products also need to be affordable-which Mejuri jewelry also claims to be. They seek brands like Mejuri that are committed to high manufacturing standards and quality materials. Many young people especially are interested in ethical, sustainable living, i.e., they’re careful to purchase clothing, jewelry, and other goods that will last many years and not contribute to excess waste. Like most successful millennial brands, Mejuri fills a unique niche. They also have two brick and mortar stores, one in Toronto and one in New York City. If you’re someone who wears jewelry and uses the internet, you’ve probably seen their ads, featuring beautiful women wearing sleek minimalist rings and earrings. Mejuri is a Toronto-based jewelry brand that sells a variety of fine and semi-fine pieces made of precious metals without the typical markups found in jewelry stores. Mejuri's business model is that it sells fine and semi-fine earrings, necklaces, rings and more directly from jewelers, which helps keep prices low.Īfter seeing ads for Mejuri all over my Instagram, our style editor, Amanda Tarlton, and I decided to see if its delicate earrings, rings, and necklaces could make us feel beautifully accessorized-and last through months of regular wear-without breaking the bank. Mejuri knows that nobody wants to wear fake jewelry, but the brand also knows that the fine jewelry of our mother’s generation is expensive, stuffy, and inaccessible for the majority of young women (and men). These items can lead to skin irritation and may not last long as they tend to break or tarnish easily.Įnter Mejuri, a millennial-focused fine jewelry brand with budget shoppers in mind. On the other hand, cheap costume jewelry that's typically made of more nickel and plastic than any precious metals isn't an ideal alternative. Fine jewelry will stand the test of times, but the expensive price tag can seem daunting and, frankly, unattainable for the average shopper. As the saying goes, you get what you pay for, especially when it comes to jewelry.
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